This fifth installment in our physical therapy private practice business plan blog series focuses on your overall positioning strategy. Developing a positioning strategy is an opportunity to review your competition and the state of the rehabilitation market. [...]
This article is the fourth in our Physical Therapy Clinic Business Plan blog series. Here we cover the Industry Trends and Market Opportunity Analysis section of the business plan. For this section, you should review your competition, and the state of the [...]
Welcome to the third article in our physical therapy private practice business plan blog series. This article explains exactly what to include in the Business Description section.
The Importance of the Business Description
In this section of the Plan, you [...]
Over the next few months, we are going to dig into the details of the business plan elements outlined in our recent article 8 Crucial Content Areas for your PT Business Plan. In that article, we suggested that for your first new clinic, you might secure [...]
If you feel ready to start your own PT clinic, you likely have worked as a therapist for several years (as an employee), and surely understand how a clinic works. You may even feel confident that you know what steps to take to make your business profitable. So[...]
You have planned every aspect of your new clinic for months. You've:
selected the perfect business name.
built a solid referring network.
carefully thought through your physical therapy clinic design.
assessed your marketing strategy to make sure[...]
Cancellations and no-shows invariably depress clinic profitability. A "cancellation" is an appointment that is cancelled prior to scheduled treatment time. A "no-show" is when a patient fails to report for treatment without notice.
Depending on the type of [...]